Positioning for the Future | 57
6WDNHKROGHU (QJDJHPHQW
6WDNHKROGHU ,VVXHV ,QWHUHVW
6HOHFWHG H[DPSOHV RI UHVSRQVH
Customers
- home buyers
and residents
User-friendly layout for
residents
Testbed layouts for residential and serviced residence projects at Inno)ub
2uality of housing
Internal check list
BCAT team provides guidance and independent audit checks on quality for
Singapore and overseas residential developments
Achieving Building and Construction Authority (BCA) 2uality Mark for
Singapore residential projects
Ease of update on residential
developments (Singapore)
Online access for home buyers to monitor progress of developments
Customers
- Tenants
Green lease
Sample shop layouts improve retailers’ understanding of environmental
sustainability
Increase their business in
CapitaLand shopping malls
Organised Bi[ series events and retailer forums on topics such as service
excellence and productivity with innovation. These initiatives help retailers
improve their business operations in shopping malls.
Attract trafmc to shopping malls through Capita7ouchers programme
Provide in-depth shopper insights through CAPITASTAR programme
Customers
- Shoppers
Family-friendly facilities
Family rooms for young children to play in; nursing rooms for mothers;
prams and wheelchairs for use (where possible)
WiFi connectivity
Free WiFi implemented in nine Singapore shopping malls
Easy access to public
transport
Shuttle buses bring shoppers to train stations (Singapore)
Investors
Return on investment
Simplimed organisational structure
Operational efmciency
Better tracking and declaration of monetary savings and cost avoidance
Identify and mitigate potential environment, social and governance
(ESG) risks
Employees
More interaction among
staff within the organisation
2uarterly staff communications, iConnect (e-newsletter),
new communication/ feedback channels, e.g. i)ub,
dedicated ask Group CEO email address
Employee volunteer programmes
Community/
NGOs
Education
CapitaLand )ope Schools
Philanthropic and environment programmes
Environment
Planting of trees and mangroves to prevent desertimcation and erosion in
China, India, Japan
Giant Panda conservation programme in Singapore
Supply
Chain-main
contractors,
vendors,
suppliers
Recognition for exceeding
requirements in CapitaLand
projects
Incentives
Sharing of best practices Standard operating procedures for their compliance
Government/
National
agencies/
NGOs
Building
Board Member, Singapore Building and Construction Authority (BCA)
Environment
Board Member, Singapore Green Building Council
Member, BCA Green Mark Advisory Committee
2uality
2uality Ambassador, BCA
Social integration
Universal Design Ambassador, BCA
)ealth and safety
Member, Construction and Landscape Committee, Workplace Safety
and )ealth Council
Investor Relations
President, Investor Relations Professionals Association (Singapore) (IRPAS)
Sustainability
